A retail sales boom is being muted by inflation, but it is real and becomes visible only after factoring in inflation.

Since consumers drive 70% of U.S. growth, retail sales are an important fundamental in measuring the strength of the economy relative to history.

The retail sales numbers, when adjusted for inflation, reveal that a retail explosion has been ongoing for years, but the media has missed it. A search of Google for news about "retail sales" returned these top stories on Friday afternoon, hours after the release of the May retail sales figures by the U.S. Census Bureau.